1. According to Gauntlett, what was "the media" like in the past and what changes have now occurred?
Gauntlett talks about the differences between 'old media' and 'new media.' He states that in the beginning people could only get their news from what he calls 'Media Gods.' These media gods controlled the news and broadcasted it to the 'little people.' In earlier times people needed big machinery, equipment and studios to produce and broadcast any type of media which meant only companies could be able to broadcast. Equipment was far too expensive for everyday people to get their hands on. Gauntlett also said that the media corporations usually had big, powerful buildings as their headquarters to promote the idea of their superiority over the 'little people.'
No comments:
Post a Comment