The media production i am going to discuss in relation to genre is my A2 advanced portfolio, which was a music video for the song 'Lovestruck' performed by the band 'Madness.'
The genre of my music video was a hybrid between pop and ska. The genre gave us a target for what the visuals of the video should look like, the conventions it should and should not include. It allowed us to be creative in what we wanted our visuals to include, but limited us due to the generic conventions required.
The ways in which such a world should accomplish this feat has not been discovered. Many eons shall pass before man finds a way to tackle such monstrosity, but one cannot be certain that man will exist in that time. But there must be a way so that man can carve a future for the children that live in it, and one must find a way to destroy it, to eliminate it, to kill the one known as Hemal.
Thursday, 22 March 2012
Monday, 27 February 2012
Long Tail Theory & Wikinomics
Long Tail Theory
Chris Anderson's 'Long Tail Theory' suggests that people are becoming more interested in 'niche' products rather than just mainstream products. Modern culture and economy is increasingly shifting away from a focus of mainstream 'hits' which are on the head of the demand curve. Instead, the focus is shifting toward the niche products at the tail. Anderson points out that online retailers only used to stock bestsellers or highly popular products. But this has changed. Now most things can be bought online giving the costumers a wide range of products to choose from whether its old or new.
This means that more people are likely to to shop online as there is more chance that something will be in stock online and there is more of a chance that a less popular product or an old product will be in stock online rather than the mainstream market. Therefore, more people will search the online market for tracks and albums that are not in the peak of the long tail graph.
Wikinomics
Explores and explains how mass collaboration is reinventing the way businesses and popular social websites communicate, create values and compete in the new global market.
Wikinomics is based on 4 main ideas;
Peering, sharing, thinking globally and openness.
Chris Anderson's 'Long Tail Theory' suggests that people are becoming more interested in 'niche' products rather than just mainstream products. Modern culture and economy is increasingly shifting away from a focus of mainstream 'hits' which are on the head of the demand curve. Instead, the focus is shifting toward the niche products at the tail. Anderson points out that online retailers only used to stock bestsellers or highly popular products. But this has changed. Now most things can be bought online giving the costumers a wide range of products to choose from whether its old or new.
This means that more people are likely to to shop online as there is more chance that something will be in stock online and there is more of a chance that a less popular product or an old product will be in stock online rather than the mainstream market. Therefore, more people will search the online market for tracks and albums that are not in the peak of the long tail graph.
Wikinomics
Explores and explains how mass collaboration is reinventing the way businesses and popular social websites communicate, create values and compete in the new global market.
Wikinomics is based on 4 main ideas;
Peering, sharing, thinking globally and openness.
Monday, 6 February 2012
Task 1 - The Ideas Of David Gauntlett
1. According to Gauntlett, what was "the media" like in the past and what changes have now occurred?
Gauntlett talks about the differences between 'old media' and 'new media.' He states that in the beginning people could only get their news from what he calls 'Media Gods.' These media gods controlled the news and broadcasted it to the 'little people.' In earlier times people needed big machinery, equipment and studios to produce and broadcast any type of media which meant only companies could be able to broadcast. Equipment was far too expensive for everyday people to get their hands on. Gauntlett also said that the media corporations usually had big, powerful buildings as their headquarters to promote the idea of their superiority over the 'little people.'
Gauntlett talks about the differences between 'old media' and 'new media.' He states that in the beginning people could only get their news from what he calls 'Media Gods.' These media gods controlled the news and broadcasted it to the 'little people.' In earlier times people needed big machinery, equipment and studios to produce and broadcast any type of media which meant only companies could be able to broadcast. Equipment was far too expensive for everyday people to get their hands on. Gauntlett also said that the media corporations usually had big, powerful buildings as their headquarters to promote the idea of their superiority over the 'little people.'
Thursday, 26 January 2012
Citizen Journalism
Citizen journalism is when private individuals from the public play a role in collecting and reporting information. It is very similar to what professional journalists do.
New media technology, such as social networking sites, has allowed citizen journalism to be more accessible to people around world. The convergence of media has also made it easier for public individuals to gather that information, an example would be being able to take video footage and pictures with a phone.
The information gathered can take many forms; text, audio, video and pictures. With the use of the internet it can be spread across the world via podcast, blogs, personally created websites etc. It's basically about the public communicating information to other members of the public.
New media technology, such as social networking sites, has allowed citizen journalism to be more accessible to people around world. The convergence of media has also made it easier for public individuals to gather that information, an example would be being able to take video footage and pictures with a phone.
The information gathered can take many forms; text, audio, video and pictures. With the use of the internet it can be spread across the world via podcast, blogs, personally created websites etc. It's basically about the public communicating information to other members of the public.
Thursday, 19 January 2012
Utopians and Dystopians
The historic battle between utopians and dystopians, optimists versus pessimists... only with a more modern twist which includes the media.
The introduction of new media and web 2.0 have allowed former audiences of media to turn into producers in their own right and use forms of media to their own accord for different purposes. This, of course has instigated the battle between the new types of media, or citizen journalism, and the old traditional ways of doing things.
Utopians, or optimists, believe that this new way of using the media is an empowering force which can be used for good due to the freedom it gives the people. The world's knowledge is made accessible to the world allowing a plurality of voices, the voices of many can be heard. It's a more democratic system. Some use their computers to show what they can do with their creative juices and share it with the world via websites such as youtube.
The introduction of new media and web 2.0 have allowed former audiences of media to turn into producers in their own right and use forms of media to their own accord for different purposes. This, of course has instigated the battle between the new types of media, or citizen journalism, and the old traditional ways of doing things.
Utopians, or optimists, believe that this new way of using the media is an empowering force which can be used for good due to the freedom it gives the people. The world's knowledge is made accessible to the world allowing a plurality of voices, the voices of many can be heard. It's a more democratic system. Some use their computers to show what they can do with their creative juices and share it with the world via websites such as youtube.
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